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Estimule a narrativa de sustentabilidade

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Chegou o momento de demonstrar o seu compromisso.

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Perguntas frequentes

A responsabilidade social empresarial (RSE) ou responsabilidade empresarial refere-se à forma como empresas e organizações lidam com os aspetos económicos, ambientais e sociais inerentes ao impacto das suas atividades e à sua cadeia de valor. O conceito é dinâmico e evolui de acordo com as práticas empresariais e as expectativas dos stakeholders.

A responsabilidade social estratégica dá-se quando as iniciativas são alinhadas com a missão, core business e cultura das empresas. Assume um compromisso diferenciado das práticas comuns de filantropia ou de voluntariado por se consubstanciar em atividades integradas e com resultados de win-win. Desafia empresas e organizações a repensarem ações que atendem exclusivamente a necessidades ou prioridades pontuais, e a considerarem aplicá-las de forma continuada e sustentável para o bem comum.

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As decisões sobre as atividades de responsabilidade social que uma empresa deve incorporar são determinados dependendo de fatores como:

Tamanho;
Capacidade;
Produtos;
Localização;
Compromisso da gestão.

Independentemente do tamanho de uma empresa, a RSE deve ser integrada no core business, na visão, na missão e nas políticas operacionais que definem os valores, a cultura e a abordagem do negócio da empresa. Através da aplicação do framework PDCA (Plan, Do, Check, Act), uma empresa pode avaliar os seus desafios e oportunidades e como pretende influenciar positivamente os stakeholders e a sociedade. Se a empresa é uma PME, pode incluir iniciativas como:

Reduzir o consumo de energia e água;
Envolver os colaboradores nas decisões dos negócios que afetam o ambiente de trabalho;
Comprar a fornecedores locais;
Proporcionar oportunidades de formação, como estágios para jovens e desempregados de longa duração.

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A estratégia de RSE deve ajudar a desenvolver benefícios sustentáveis a longo prazo. É aconselhável haver um responsável pela sua gestão, e poderá ser um representante da administração, uma equipa de pessoas de diferentes departamentos, ou uma equipa de consultoria externa, dependendo do tamanho da empresa. O(a) representante deve ser responsável por coordenar todas as atividades de responsabilidade social e garantir o fluxo eficiente de informação em todos os departamentos, bem como a recolha de informação pertinente à RSE dentro da empresa.

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O desempenho de RSE pode ser medido tanto quantitativa como qualitativamente. O desempenho quantitativo é relativamente fácil de medir. A recolha qualitativa de desempenho, incidindo em temas como o impacto social, a satisfação e bem-estar dos colaboradores, o envolvimento dos stakeholders e o impacto do negócio sobre a comunidade também pode ser medido. Directrizes como o Pacto Global ou o Global Reporting Initiative (GRI) identifica um conjunto de medidas económicas, ambientais e sociais que devem ser utilizadas pelas empresas para informar sobre o seu desempenho em RSE.

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Uma consultoria como a nossa pode fornecer uma formação geral para o entendimento e implementação de uma estratégia e um plano eficaz de RSE. Contribui igualmente para o desenvolvimento de soluções short term que atendam às necessidades específicas da empresa, identificando as questões chave de RSE e contribuindo para o desenvolvimento de uma estratégia.Podemos também ajudar a pensar e a delinear um relatório de RSE documentando os compromissos e resultados das iniciativas da empresa.

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Publicações

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Dicionário

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum

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Ready to talk?

Agende uma reunião online

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Utilidades

Estimule a narrativa de sustentabilidade

Perguntas frequentes

Publicações

Dicionário

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